Dear Readers, Please Donate to WOLF STREET: Fall 2023 Reminder

Your support is key to keeping WOLF STREET free and open to all.

Many of you donate throughout the year. Many of you donate year after year. Thank you for your generous support!!!

I love doing what I’m doing, and part of it is that WOLF STREET is free and open to all so I can reach a broader audience. More and more websites are hiding behind paywalls – and I totally get why. Other sites, big ones, good ones, have shut down. Some sites are now switching to AI-generated content because it’s cheaper. All because the online advertising model is broken for publishers. Publishers have responded by either erecting a paywall, or bombarding readers with ever-more aggressive ads that make reading the site painful. And readers have responded to these ad-attacks by using ad-blockers…

Your support has allowed me to become less reliant on ads. I’ve reduced the number of ads and eliminated the most intrusive types of ads to make reading the site and the comments easier and more fun, with fewer distractions.

Your donations make it possible for WOLF STREET to remain free and open to all, without paywall, without adblocker-blockers, and without AI-generated articles and charts.

Your donations also warm my heart because they show me that what I’m doing here in my little corner matters to you. Your donations have become crucial to the site, and I appreciate each donation immensely.

There are 3 ways to donate:

1. Zelle (if you use it): fast and free for both of us. Please contact me at to get my Zelle info.

2. Credit card via PayPal: The “Donate” button takes you to WOLF STREET’s PayPal page. You do not need to have an account with PayPal. If it asks you to set up an account, back out and try again.

Tip: On that initial PayPal page: first, enter the amount; second, click on the WHITE button, “Donate with a Debit or Credit Card”:

3. Mail a check (much appreciated) to:

Wolf Street Corp
1288 Columbus Ave. #196
San Francisco, CA 94133

Thank-you gift: a WOLF STREET mug if you donate $100 or more:

I will send you one of our second-generation 12-oz glass mugs (see photo below) to thank you for your very generous donation of $100 or more if your address is in the US, and if you would like a mug.

San Francisco artist Erika “Kitten” Lopez created the wraparound art on the mug: a funny wolf howling the WOLF STREET dictum, “Nothing goes to Heck in a Straight Line.”

If you would like a mug, please email me; include your shipping address in the US (I cannot ship outside the US) and phone number (FedEx will not deliver without phone number). Send the email to:

Thank you, Dear Readers, for your generous support over the years, for coming to WOLF STREET, and for your 481,068 excellent and fun comments!!

Wolf Richter

Enjoy reading WOLF STREET and want to support it? You can donate. I appreciate it immensely. Click on the beer and iced-tea mug to find out how:

Would you like to be notified via email when WOLF STREET publishes a new article? Sign up here.

  50 comments for “Dear Readers, Please Donate to WOLF STREET: Fall 2023 Reminder

  1. John H. says:

    Wife and I are reviewing our donations this week, and Wolf Street is on top of the stack!

    Also, just curious: what’s the significance of the “military block” font on your letterhead, Wolf? Seems significant, but maybe not….

  2. Top-GUN says:

    The fourth way to donate…. which I do
    Mail CASH to…..

    Wolf Street Corp
    1288 Columbus Ave. #196
    San Francisco, CA 94133

    • Motorcycle Guy says:


      Fifth way: include a picture of the front and back of a check made out to Wolf Street Corp. In the email (especially if ordering a mug).
      Wolf then prints the picture of the back of the check, signs it and takes another picture of the signed one. He can then deposit the check electronicly.

      Motorcycle Guy3

  3. Michael Wied says:

    Any chance the Gen 1 mug will return so I can collect a complete set ?

    • Wolf Richter says:

      Not sure. I might do a different series each time I re-order the mugs. So the next mug series might be Gen 3. And then Gen 4… Some people like having mugs that have been issued in only a limited quantity, and then that’s it. I haven’t decided yet.

  4. sufferinsucatash says:

    How much is the tour of Ghirardelli HQ with the wolf man? ;)

    Fix their business model while down there. Ha

  5. JWB says:

    Thank you, Wolf for all your insights…donation sent. Smiles!

  6. Masi1979 says:

    Am donating. Appreciate your analysis on multiple subjects.
    A suggestion: take it easy on readers who may have gone astray as to analyses and facts. Many do not have your background and command of subjects varied.
    Think you can spend your time more effectively elsewhere.

    • JD says:

      Disagree. There are many people who post blatant falsehoods or social media tripe that need to be called on it. Wolf is generally understanding of people who make legitimate mistakes, but shreds people with a clear agenda or lazy people who don’t bother to read the articles they comment on.

      • sufferinsucatash says:

        Yeah Powell really got it wrong in this post.

        Just look at those charts (up there)


  7. San Francisco Native Son says:


  8. Vincent says:

    Thanks Wolf

    Keep it going because it’s fantastic

    Thank you Wolf ⭐️⭐️⭐️⭐️⭐️🐕🐕🐕🐕

  9. Cold in the Midwest says:

    Done. Wolf, as I’ve said before, your content is well worth the investment. Please keep up the good work.

  10. Paul says:


    • Wolf Richter says:

      Venmo is owned by PayPal. Fees are the same. I use PayPal as a payments platform so I don’t have to deal with your credit card data.

  11. Nemo300BLK says:

    I mailed a check today.

    Thanks for all of your hard work.

  12. Tony says:

    I will donate as soon as you stop moderating my posts

  13. Bellerian says:

    Done. Keep fighting the good fight Wolf. And thanks for sharing your knowledge and insights.

  14. Biorganic says:

    First Mug for me, been wanting one for a while now.

    Thank you Wolf for cutting through the Noise. We all greatly appreciate your work.

  15. Thomas Curtis says:

    Good information and discussion well moderated. Definitely deserves support.

  16. Bobber says:

    Wolf has a knack for identifying key issues that matter. Saves people tons of time sifting through general media garbage, or worse – being misled into doing something stupid based on biased analysis and hype.

    Well worth the money, whatever is contributed.

  17. Dano says:


  18. Cristian says:

    Done, greetings from Romania

  19. Herpderp says:

    Thanks for the endless information Wolf, its much appreciated.

  20. Ervin says:

    How many disciples do have Wolf?

    • Wolf Richter says:

      Disciples are hard to count.

      This site gets between 250,000 and 500,000 “visitors” a month, depending on what metric I look at, pick and choose. These metrics don’t always know if the two visitors are the same person that read the site from home on Sunday and from an office computer on Monday, though they’re getting better at it. It’s as close as we’re going to get.

      The site gets between 1 million and 1.7 million “pageviews” per month, which is an accurate figure that’s easy to count, but fluctuates widely based on traffic from outside (search, Google News, etc.)

      • Ervin says:

        Thanks for the information, the work you do deserves millions of hits. I’m more than happy to support your efforts.

  21. OutWest says:

    Done. Love those charts! Keep them coming…

  22. Jon says:

    I would love to see an article about the economics of running a website like this. With Y charts and everything!

    • Wolf Richter says:

      I would love to write an article about the “economics” of running a website like this as a one-man show, but I don’t have enough time, running myself ragged trying keep up, LOL.

      Let me just add here: I’ve been doing this since 2011. The first six months, I made $0, working 12 hours a day, and I paid the expenses of the site out of pocket. Then eventually I made some money. The first day I put ads on my site, it made something like $4.67 for the entire day. After about 10 months, I think it made over $1,000 in revenues in one month for the first time. And then I didn’t get back to $1,000 for a while. Eventually, I made $2,000 a month in revenues, etc. etc.

      I should check to see when I made federal minimum wage of $7.25 an hour for the first time – working 12-hours-plus days, and less than that on weekends – that would have been a landmark.

      So it took me a very long time to get this going to where it made a reasonable amount of money. Maybe it’s easier to get started if you’re lucky. But I wasn’t lucky, it was just a huge amount of hard work that paid very little for years. I now work more than ever, gleefully burning the candle at both ends. That’s part of the “economics” of running this site.

      Now I’m proud of it, I love my work, I’m OK with the financial results, and it’s the best gig I’ve ever had, and I wouldn’t give it up for anything. But I don’t want to do the first few years ever again.

      • cas127 says:

        The CPM math for advertising based outlets (websites/newspapers/magazines/TV networks/etc.) in the internet era is brutal…just brutal.

        The Internet’s miracle of low startup costs led to the creation of inconceivable levels of competition, driving CPM rates far, far below their oligopoly era norms.

        For a while now, display ad placement has been traded/priced on the ad industry equivalent of stock exchanges…incredibly, incredibly competitive ad stock exchanges.

        (Wolf’s presumed real-world ad exchange experience would make for a very interesting post…I don’t know how 99% of websites are cash-flow positive to any meaningful extent.)

        Frankly, I don’t know how Wolf has done it. As mind-bending as it may be, those mugs may really matter!!

        (The peanut gallery should really propose an array of non-paywall alternative business models (another post idea!)…startup RIA/ETF, etc. – my guess is that Wolf has received far, far (**far**) too little financial return for the amount of time/effort/knowledge he has put in…every single day he’s “gotta make the donuts”)

        • Wolf Richter says:

          Yes, the mugs matter at lot! The donations are truly crucial. Lots of readers donate and support the site! Which allowed me to move the site out of the death spiral of CPM ads that essentially forces publishers post clickbait and plaster the site with aggressive ads, both of which drive your real readers away, hence the death spiral.

  23. Einhal says:

    Have you looked at Priority Mail for shipping? I find it’s usually cheaper than UPS or FedEx?

    • Wolf Richter says:

      I don’t pay what you pay. Wolf Street is a commercial shipper and gets a big FedEx discount. I ship OneRate FedEx Pack Saver, which takes about 5 days. It tried UPS which was 40% more expensive. The cheapest rate from USPS may or may not be cheaper, but it would be a big hassle for me to deal with, and the cheapest way of shipping wouldn’t allow me to track the package. I check this stuff out and negotiate rates. Part of my job, LOL.

  24. MaggieNC says:


  25. Jonathan Searcy says:

    Hi Wolf,

    I live in Malaysia. When I try and make a donation, PayPal rudely asserts that “Donations to this recipient aren’t supported in this country”.

    If you can fix it, drop me an email or if you can send me your bank account number I should be able to make a transfer direct to your account.

  26. AV8R says:


  27. Arizona Slim says:

    My howling check is in the mail! Looking forward to that mug!

  28. Swamp Creature says:

    I’ve got two mugs already. They are OK in the dishwasher.

  29. Doubting Thomas says:

    Wolf – I have made a donation. I already have a nice Wolf Street mug, so I don’t need another one. Thank you for the outstanding work that you do. There is nothing else like it in the world of financial analysis and reporting.

  30. MtlGreg says:

    done! Tnaks!

  31. Wolf Richter says:

    THANK YOU everyone!

  32. Patrick says:

    First comment- but been reading for a year or two- donating because I like your material and philosophy.

Comments are closed.