Despite 4 Years of Mass-Layoffs at Alphabet & Amazon, Headcount Rose in 2025, Nearly Flat with Peak, as Hiring Continued

After biggest hiring binge ever in 2020-2021, it was clear there’d be a lot of sorting out & cleaning up afterwards.

By Wolf Richter for WOLF STREET.

Amazon and Alphabet – and other tech companies – keep announcing serial layoffs and buyout-encouraged departures. But they’re still hiring too.

Alphabet’s global headcount on December 31, 2025, reported in its 10-K filing, rose by 7,497 year-over-year, was a hair above where it had been at the end of 2022, when these layoffs started, and only a hair below peak headcount at the end of 2023.

But in the two years 2020 and 2021, its headcount had surged by 60%, as it hired helter-skelter and in massive numbers people who worked remotely, amid stories that began circulating of people having two or three full-time remote jobs and pulling in huge amounts of money while skiing or whatever. Exaggerated or not, what was clear is that there would be a lot of sorting out and cleaning up to do afterwards.

The afterwards began in late 2022. Turns out, the cleanup included sweeping out 35% of its managers that were overseeing small teams, Brian Welle, VP of Analytics & Performance Management at Google, told employees in August last year. “So a lot of fast progress there,” he said.

Lots of people gone, and the headcount is up. So what is clear is that Google is swapping out workers, pushing lots of people out, and hiring lots of people, with the effect that the headcount had remained roughly unchanged for four years, after the biggest and wildest hiring binge ever in 2020 and 2021.

And Amazon’s gigantic headcount at the end of December 2025 rose by 20,000 year-over-year, to 1.576 million, according to its 10-K filing on Friday. In the prior year, it had risen by 31,000.

But in 2022 and 2023, headcount had dropped by 16,000 and 67,000.

Its headcount at the end of 2025 was down by 32,000, or by just 2.0%, from the peak year 2021.

But in the two years of 2020 and 2021, its headcount had shot up by 810,000 people, from 798,000 at the end of 2019 to 1.608 million at the end of 2021, having more than doubled (+102%) in two years.

In the seven years 2015 to 2021, its headcount exploded by 1.377 million, or by 600% (headcount had multiplied by 7).

In 2020 and 2021, Amazon overhired in one of the most amazing hiring binges ever seen, increasing its staff by 810,000 people in just two years. Many of its workers also quit during that time, so the hiring to replace the quits and add the 810,000 must have been gigantic and chaotic.

And since then, it has been trying to sort through who it really needs and who it doesn’t need, trying to get rid of the deadwood, the recalcitrant remote workers, the workers in projects that it shut down, the workers that it replaced with automation, etc., while hiring where it needed fresh blood.

So it’s not like there is no movement in employment at these companies. There is lots of movement, with big layoffs and buyouts, accompanied by lots of hiring.

Intuit was an explicit example of that in July 2024, when it announced 1,800 layoffs, about 10% of its workforce, including 1,000 for not meeting performance expectations, while it also announced plans to hire 1,800 people to accelerate its push into AI. Layoffs are quicker to pull off than hiring workers for AI-related roles. So one came first, and the other has been slower to materialize.

In case you missed it: AMZN, GOOG, MSFT, META, ORCL Plan $700 Billion in Largely AI-Related Capex in 2026. Here’s Where the Cash Will Come From

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  10 comments for “Despite 4 Years of Mass-Layoffs at Alphabet & Amazon, Headcount Rose in 2025, Nearly Flat with Peak, as Hiring Continued

  1. dang says:

    I think your article correctly captures the tragedy

  2. Glen says:

    I was at Intel during the 90s when things were great there. Turnover of employees was about 2% when they wanted around 5% to be able to get new blood in. Didn’t want to show up at bottom in 360 review process as that usually meant corrective action plan and 6 months to turn it around. Doesn’t feel like that level of consideration is given today but you need turnover if you want fresh blood and ideas and stay flat with head count in technology areas imo.

  3. TSonder305 says:

    I’ve thought this for a while, that the “mass layoffs” are just management’s way of keeping employees on their toes, and to not become the deadwood you mentioned.

  4. Chris B. says:

    People with short attention spans love drawing conclusions from incomplete bits of information. Then we get this great narrative about tech layoffs and it’s such a horrible job market.

    I wonder how many of the laid off people just immediately applied for a different role and got it.

  5. BuySome says:

    Paragraph 5: “…biggest and wilder…”, to “biggest and wildest”. And all handled without anyone yelling P(roof)RTGDFA. 😂

  6. Nelson says:

    Amazon is a global company with significant international revenue $50B in Q4 compared to 127B in NA in the same quarter).

    You hear/read about layoffs… but those are US ones. Tech giants are still hiring overseas (Actually Indian is an ongoing joke). My company is doing the same. Why hire one mid-level US engineer when you can hire a senior/principal Eastern European engineer for the same salary?

    • Wolf Richter says:

      Sure, there is some of that. But the big majority of employees at Amazon are working in its fulfillment and distribution business. These are physical jobs you cannot do from India.

      Amazon has established fulfillment and distribution networks in other countries too, and you can buy from Amazon in Europe, in Japan, in Australia… and these operations are all staffed locally.

      It is even in India, operating fulfilment centers, building new ones, hiring to staff them, etc. It has hired a lot of people in India over the last few years to expand its retail operations in India, with local fulfilment centers, local drivers, etc. It has about 60 fulfilment centers there now. Many of the people it has been hiring in India do physical jobs in its retail division. So when you see that it hired thousands of people in India, they may be working in a highly automated fulfilment center or somewhere else in its distribution network.

  7. MM1 says:

    I’m curious, do the US headcount charts look the same?

    What I’ve seen repeatedly throughout the industry is laying off US workers to hire workers in India and other lower cost areas

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