The Art of Deception in Advertising

By Alex Hillsberg and David Adelman,

If you drool over that gleaming pure honey flowing over steamy mashed potato you’ve seen on TV, hold your horses. You’re likely salivating over motor oil and freshly microwaved wet tampon placed behind the potato. These are some of the common techniques used by ad people to make products more visually tantalizing in advertisements.

To show the disparity between ads and actual products, we’ve found an infographic that compares the fake shoot and real product of popular food, hotel, and fashion brands – and often, the fake out is hilarious.

You’re familiar with the extensive “photoshopping” of fashion models until they appear emaciated humans who barely resemble normal beings. If you think these little trade tricks are harmless or at least no more than irritating because you’ve been had, the American Medical Association thinks they have serious consequences. It believes these ads of unrealistic body images are linked to eating disorders and “other child and adolescent health problems.”

So here are some of the tricks that ads use to fools us….

Made available by — Author: Alex Hillsberg — Follow our LinkedIn

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