MAX: MediaAlpha, Inc. Stock

SIC 7389 – Business Services, Not Elsewhere Classified

Valuation
Market Cap ($M) 982.83
Enterprise Value ($M) 1,055.73
Book Value ($M) -94.42
Book Value / Share -1.99
Price / Book -10.41
NCAV ($M) -173.78
NCAV / Share -3.67
Price / NCAV -5.66

Profitability (mra)
Return on Invested Capital (ROIC) -0.49
Return on Assets (ROA) -0.24
Return on Equity (ROE) n/a

Liquidity (mrq)
Quick Ratio 0.94
Current Ratio 0.94

Balance Sheet (mrq) ($M)
Current Assets 74.57
Assets 153.93
Liabilities 248.35
Debt n/a
Equity n/a

Income Statement (mra) ($M)
Revenue 388.15
Operating Income -39.92
Net Income -40.42

Cash Flow Statement (mra) ($M)
Cash From Operations 20.23
Cash from Investing -0.07
Cash from Financing -17.43

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File Date Form Activist 13D/G Investors Ownership
(%)
Change
(%)
02-14 13G/A Broad Bay Capital Management, LP 4.90 -7.81
02-13 13G/A Vanguard Group Inc 3.92 -18.01
02-13 13G/A Kayne Anderson Rudnick Investment Management Llc 11.68 -10.97
01-03 13D/A White Mountains Insurance Group Ltd 48.30 0.00
2023-02-14 13G/A Ararat Capital Management, LP 3.30 -31.94

Top 13F Investors Shares
(1000)
Change
(%)
Value
($1000)
Change
(%)

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Date Insider Trades Code Shares Value

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File Date Form SEC Filings
2024-02-22 10-K UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K
2023-11-02 10-Q UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-Q
2023-08-03 10-Q UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-Q
2023-05-05 10-Q UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-Q

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Short Volume
Market Date Short Volume Total Volume Short Volume Ratio
2024-03-01 27,294 310,797 8.78
2024-02-29 23,203 360,968 6.43
2024-02-28 24,406 241,492 10.11
2024-02-27 30,529 406,900 7.50

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