SPAC Implosion Keeps on Giving: Genetic Data of 15 Million Customers up for Grabs at 23andMe Bankruptcy Auction

California Attorney General urges Californians to direct 23andMe to delete their genetic data and samples.

By Wolf Richter for WOLF STREET.

Genetic testing and data collection company 23andMe, which had gone public via merger with a SPAC in 2021, finally filed for bankruptcy today. Shortly after the announcement of the company’s merger with Richard Branson’s SPAC in February 2021, the SPAC’s market cap reached $6 billion. Now, the outfit is valued at $19 million.

Branson’s SPAC went public via IPO at $10 a share in late 2020. It then acquired 23andMe at the company’s peak in revenues. The 1-for-20 reverse stock split last October turned each 20 shares [ME] into one share, and thereby turned the SPAC’s IPO price of $10 into $200. And today’s price of $0.73 would be $0.037 on a pre-reverse-split basis.

After the total collapse since late 2021, today’s additional drop of 59% doesn’t even show up on the chart. 23andMe failed because its business model failed, and that was already clear before going public, but it didn’t matter because it was the time of free money and consensual hallucination about SPACs and other assorted creatures (data via YCharts).

From 2020 through the first three quarters of the current fiscal year, the company had net losses of $1.79 billion. Annual revenues fell by 28% from the peak in 2020 through the last fiscal year.

In advance of the bankruptcy filing, the company secured a $35 million debtor-in-possession (DIP) loan commitment from JMB Capital Partners Lending. The DIP loan puts JMB in a senior position on liens ahead of prior lenders.

In the bankruptcy filing, the company has petitioned the court to allow it to pay employees, vendors, and suppliers, and requested approval to exit various contracts, including office leases in Sunnyvale and South San Francisco.

Co-founder Anne Wojcicki tendered her resignation as CEO by “mutual agreement” between her and the special committee, effective March 23 evening, but remains on the Board as a Class III director. CFO Joe Selsavage, was appointed interim CEO.

Wojcicki, who until 2015 was married to Google co-founder Sergey Brin, has been offering to buy out the company at a price lower even than today’s closing price – most recently in March at 41 cents a share, or at $11 million. Those efforts were rejected by the board.

In September, the company’s independent board members quit en masse over these take-private efforts. By then, the end was already palpable.

The company implemented serial layoffs, including last November when it cut 40% of its remaining staff and scuttled Wojcicki’s efforts to diversify the business model by using the genetic data it had collected from its 15-million users to develop therapies and offer personalized medical care.

DNA data is the most personal and unique data there is, and users paid to give it away, and now that data resides with 23andMe and will get auctioned off in bankruptcy court. Some of the data has also been sold to drug development companies over the years in supposedly anonymized form. Hackers obtained some of the data in 2023. Police also obtained DNA data from some specific customers.

For customers, this is more than just one of the countless heroes in our pantheon of Imploded Stocks.

California Attorney General Rob Bonta “urgently” issued a “Consumer Alert for 23andMe Customers,” telling Californians that under the state’s “robust privacy laws,” they “have the right to direct the company to delete their genetic data.”

“I remind Californians to consider invoking their rights and directing 23andMe to delete their data and destroy any samples of genetic material held by the company,” said the alert, which gave 9-step instructions on how to do that.

That would obviously be a good idea. But deleting data on a computer isn’t that clear-cut. Unless data are actually overwritten, the data is still there but just doesn’t show up in the directory anymore. There is no way to check if the data was actually overwritten.



The company said in its bankruptcy press release: “Any buyer will be required to comply with applicable law with respect to the treatment of customer data and any transaction will be subject to customary regulatory approvals, including, as applicable, approvals under the Hart-Scott-Rodino Act and the Committee on Foreign Investment in the United States.”

Which is, like, very reassuring? So maybe a Chinese company wouldn’t be allowed to buy the data?

The company was hacked in October 2023, and genetic data of what now has grown to nearly 7 million customers was exposed. The hacker was offering some of the genetic data on the dark net. The company subsequently agreed to settle a lawsuit related to the hack for $30-million.

In a bankruptcy auction, the buyer of the assets – primarily the genetic data – would shed any claims stemming from the hack.

In 2018, big pharma company, GlaxoSmithKline [GSK] invested $300 million in 23andMe and signed an “agreement to leverage genetic insights [the genetic data] for the development of novel medicines.” At the time, 23andMe had “over 5 million customers,” the press release went on to say, adding that “23andMe customers can also choose to participate in research and contribute their information to a unique and dynamic database, which is now the world’s largest genetic and phenotypic resource.”

On the other hand, people can still pay to hand their DNA to the company. It is now running a special for its “Premium” annual subscription for $199 for the first-year, with a $68 renewal, including the genetic test.

Here’s a screenshot of part of that page, for posterity:

The big problem that 23andMe has always had is its business model. DNA tests are a once-in-a-lifetime thing. One test is all people need to see their ancestry data. And not everyone wants to surrender their genetic data. Maybe it was a cool thing at first, and then people started thinking about the implications? So demand from consumers has dropped.

The company tried to come up with subscription models, veering into healthcare and offering more than just genetic tests, but it just didn’t lead to a big revenue stream, and revenues continued to decline. Its genetic drug discovery adventure never led anywhere, but burned up a huge amount of cash. And licensing the genetic data from its customers to pharmaceutical companies for drug development also failed to produce that big revenue stream.

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  77 comments for “SPAC Implosion Keeps on Giving: Genetic Data of 15 Million Customers up for Grabs at 23andMe Bankruptcy Auction

  1. drifterprof says:

    If there is nothing unusual about my genetic information (and no bad behavior like a serial killer history), why would it be urgent to delete my data?

    • Wolf Richter says:

      Yes, obviously, for you it’s a good thing they have your genetic data? That’s why people give away their genetic data. They don’t see a problem with it. And for those people, it’s just fine that this data is out there in the wild, getting handed around and used in various ways, it’s just their genetic data, I mean, come on, what’s the big deal? After all the data a smartphone collects on everything, why worry about the genetic data?

      • William K. says:

        Their own genes prevent a realistic comprehension of the implications in terms of their “privacy”.

      • dang says:

        Exactly. If your not guilty you have nothing too worry about, right?

        Unless the the police manufacture a case against you ?

        No tin foil hat required, AI.

        • NBay says:

          Throw down DNA is a LOT easier to carry than a throw down Saturday Night special. It may give you a promotion for solving the case, but not self defense for shooting the poor bastard because he pissed you off.

          Tin foil hat won’t help either party in either case….unless there is a really advanced movie league operation by someone…..

      • Pea Sea says:

        This is why I have a bumper sticker on my car with my SSN, my full name, my driver’s license number, and an accurate reproduction of my legal signature. Information wants to be free!

      • dishonest says:

        Since when does being innocent have any bearing on whether you will be convicted o a crime?

        • NBay says:

          Good point….arrest, conviction, and sentence, are ALL much more closely related to one’s Celebrity/connections and/or Net Wealth.
          I leave out the elephant, of course.

    • tdog says:

      Perhaps in the future, your genetic information is discovered to have some trait that is considered a pre-existing condition or some other definition as yet to be determined, such as aggressive behavior or high risk of cancer…and so you are considered a liability to society, and are thus treated as such, locked up, dropped from insurance, eradicated…

      • dang says:

        The people that are building files on every individual in our society have no right to that personal data. Yes they already have it which makes the next move, ours.

        Make it illegal.

    • Phoenix_Ikki says:

      duh…how about insurance companies getting their hands on your genetic information and proceed to deny you coverage based on genetic risk factor? This line of question reminds me of people that scream at the top of their lungs if I didn’t do anything wrong and I have nothing to hide then we don’t need privacy. To that kind of logic, I would like to invite these people to openly share their financial data for the world to see. Anyone at anytime should be able to know how much you have in your bank account, because afterall you didn’t do anything wrong to earn that money right? Why have any privacy to guard against people looking at your bank statement?

      • dang says:

        I think that each of the “for instances” that you outlined are what is considered normal by a reticent society unwilling to pay the cost of freedom, buried in the ground. CSNY circa, 1972 ?

        Wolf: “23andMe failed because its business model failed, and that was already clear before going public, but it didn’t matter because it was the time of free money and consensual hallucination about SPACs and other assorted creatures (data via YCharts).”

        The oligarch walks away whole. Nothing ventured nothing gained. It’s only the fools that bought the shares that lost. No one worthy of concern about the loss to others.

    • AlphaChicken says:

      Nothing uniquely identifies you more than your genetic data. SSN, passport number, fingerprints, facial ID – your genetic data is all that wrapped together and more.

      I would hope there would be HIPAA requirements protecting this data. Like if a large medical practice went bankrupt, and it was left to the tender mercies of Wall Street and vulture capitalists, one would hope there would be some protections for the health data.

      • dang says:

        This is really the non-cynical message that Bernie and Alexandria are plumbing. Wake up !

        This data is owned by the individual and should not be stolen by commercial interests.

        Our identity is unique and priceless. That is my understanding of what it means to be an American.

        When I came back from that Chinese Communist Party controlled environment, confounded with the normalized corruption of the latin countries, south of our border, I kissed the tarmac, essentially.

      • Nacho Bigly Libre says:

        HIPAA is just a feel-good piece of legislation. It doesn’t protect, just hinders and creates convenient targets for data breaches.

        Medical providers are great at practicing medicine, but when it comes to tech, they’re way out of their depth. They outsource the digital record-keeping to companies that are unfit to securely store that data.

        In 2024 alone, there were hundreds of breaches affecting more than 150 million users. It’s the same story every year.

        They don’t keep records older than 7 years, so good luck trying to get your hands on them.

        Patients and even doctors end up sharing notes and records over instant messages and emails anyway.

        Just give the records to patients by default and let them safeguard it.

      • Nacho Bigly Libre says:

        In fact the real issue here is the HITECH act of 2009 – which has achieved exact opposite of its original intentions.

        Earlier, doctors would file the physical records in drawers behind lock and key and it was mostly fine. Any breach was local and limited. Sharing was done via fax or CDs. It was cost effective, low tech and simple to manage.

        After HITECH, we got complex systems that require specialized skills, vendor lock ins, expensive to maintain, vulnerable to cyber attacks and data breaches, limited interoperability. What was supposed to streamline things just made everything more frustrating, costly, and prone to failure.

    • bitterclingydeplorableirreddemabletoo says:

      now you can be framed with DNA evidence at the scene of a gruesome crime. But if you didn’t do anything wrong, you don’t have any worries that your DNA was found on or in that corpse, right?

      • Monk says:

        I think having someone’s genetic code is light years away from being able to replicate someone’s genetic code.

        • Kurtismayfield says:

          How do you think they sequence it? The DNA is duplicated into strands of 500,00 base pair length and then reassembled. You can easily copy an entire genome for a 1000 dollars.

    • Heff says:

      It’s not just your genetic data. Once you give them your DNA you’ve essentially given them everyone in your families DNA. The DNA from bothers, sisters, kids etc…is, probability wise, virtually identical. As someone who values their privacy, I was more than a little upset when my sister gave them her genetic information to find her “ancestry”.

      • dang says:

        DNA is the police goto evidence. Withholding consent from a police request for a DNA sample is the same right one has to not give a statement that will be used in building a case against you as guilty of a crime they are investigating.

        High tech has run out of innovation and wants to be the policeman with a guaranteed government budget to sustain they’re dominance over working people.

  2. Phoenix_Ikki says:

    They should have pivoted to a genetic testing market similar to Ambry Genetics in Aliso Viejo. Even then, business is still tough, heard they are also not doing so hot especially after Konica purchased them a while back and now an AI company just acquire them from Konica. Either case, it’s a tough business but at least they are not floundering as bad as 23andMe.

  3. Harry Houndstooth says:

    Alive humans constantly question why I do not have a Facebook, Twitter (X), Amazon, or any social media account.

    They need to pay me for the data.

    I do allow Google to track me as I have nothing to hide.

    A recent theft quickly solved by the police stunned me with the incredible efficiency of the ALPR (Automated License Plate Reader) system which captures a database of vehicular movement. This is not a good time to be a criminal. They will get you.

    • dang says:

      That’s not quite rite. This is the golden age of white collar crime where the bankers committed gross fraud and walked away with loot in the trillions and not a one of them went to jail for it.

      The surveillance systems you describe are designed to control the little people. Some mutt holds up a 7-11 with a squirt gun gets a 100 dollars and twenty years.

    • White.bob says:

      Yet 4 years later the FBI has no clue who put the pipe bombs outside the RNC and DNC headquarters in DC

  4. ThePetabyte says:

    Unreal. Genetic data makes up your existential fingerprint. How the **** is this not covered under HIPAA laws? And why is it even auctionable?

    • ChS says:

      Perhaps HIPAA should be modified to include it, but HIPAA is somewhat limited in the entities that are covered.

    • dang says:

      Because America is asleep at the switch.

      We have allowed the orthodoxy to supersede common sense, IMO.

      America became enamored with an Ivy League education as a symbol of success. The IVY League government have made the worst decisions since the end of WW2.

      For instance, Bill Clinton.

  5. 1stTDinvestor says:

    Consensual hallucination at its finest ! Doh!! 😣

    • William K. says:

      Yeah. Lower end of the gene pool. So to speak…

    • dang says:

      Yes, the concept that the USA should run an unsustainable fiscal budget deficit so that the winners, the wealthy, don’t have to pay a marginal tax rate that at least covers the cost of having to service these self absorbed assholes.

      The Trump tax cuts that were paid for by deficit spending. By no economic measure has the reduction of the marginal tax on the aristocracy paid for itself from the point of view of the everyday bloke.

      The native understanding for the marginal structure of the income tax is so American. The WW2 veterans decided that the more you make, the more you pay. They had the benefit of having fought a world war which made them more practical.

      • danf51 says:

        The Top 10% of income earners pay 76% of income tax receipts.

        The US has one of the most progressing rate structures in the world, if by that you mean that the more you make the more you pay.

        People mistakenly believe Europe is more “just” in that sense, but in Europe the rate zooms up almost immediately and EVERYONE pays a high rate.

        Ypu may complain that our unsustainable fiscal deficits are a consequence of tax cuts, but I think you will find that revenues have not declined since the Trump tax cuts, but rather spending has accelerated by leaps and bounds.

        I wonder what level you think is ‘fair share”. I’m guessing it’s somewhere near 110% starting at some point a little higher than your own annual income.

        I suspect the Russians have the best approach – a flat 13% for most income earners. A little higher for extraordinary income levels.

        How odd it is that in many ways Russia is more of a capitalist country than the US, not just in policy terms but in the attitudes of it’s citizens. It’s probably because they have had personal experience of what it’s like to live under the rule of collective fairness.

        In the end its pretty “naive” to think that WW2 veterans decided anything. Im not sure our political system really works that way.

  6. Motorcycle Guy says:

    BleachBit anyone?
    😁😁😁

  7. Ana says:

    It is also possible that your DNA is incredibly valuable. Henrietta Lacks had special cells with unique DNA. They are still used today and are called the HeLa cell line.

    The total worth is over 1 billion $ from then to now of which her family has received nothing. She was not asked if her cells could be used in research when they were taken from her when she was ill. She herself passed from cancer decades ago, but her cancer caused her cells to become immortal and worth a fortune.

  8. WB says:

    Ancestry will scoop up these “assets”…
    …for the right price.

  9. Funny Munny says:

    I want the genetic data of the idiots that invested in this “special” spac. This is so I can give it to my grandchildren so they can avoid hooking up with any of them.

    • dang says:

      I’m not sure that the idiots that invested in this SPAC, the victims, should be denigrated as losers, while the grotesque perpetrators are celebrated as heroes.

  10. djreef says:

    I knew this genome mapping to find out if you’re royalty nonsense would blow up at some point. Total mistake giving up that kind of information.

    • BuySome says:

      Not the long lost King? The treasure chests should just be emptied out to buy booze? So then it really was all just about “steal from the rich and give to the pour”! Maybe that’s what they meant by “trickle down” after all?

      • dang says:

        Now that you mention it, my sister submitted a sample as a gift from her kids. It turns out that I have royal genes.

        That lived out her life hiding from the authoritarian government.

  11. Mike R. says:

    So far, I haven’t heard any realistic reason to get worked up about someone having my genetic information. I think the issue is much ado about nothing.

  12. polistra says:

    Why do we allow the media to surprise us with constant fake revelations of specific hacks? Tech-savvy folks know that privacy and encryption are myths. Any info in a public place is public. Everything is hacked all the time. You’re only protected from the RESULTS of a hack if your data is insignificant and trivial, not worth the time and money to run an extortion with it.

  13. Louie says:

    Ah, we all feel oh so special; and interesting. We’re not, we are members of the masses. Nobody has any interest in us at all.

    • dang says:

      Perhaps what you say is true when considered from the point of view of the villains. At the end of the day, the very privacy that the nameless members of the masses, cherish, is about to be commercialized by a cartel of bad people. Who clearly see the value of your careless submission.

  14. Green Bay says:

    In the latest James Bond 007 film, “No Time to Die,” there was a new deadly tech developed by the bad guys.
    “Project Heracles, a bio-weapon containing nanobots that infect like a virus upon touch and are coded to an individual’s DNA, rendering it lethal to the target and their relatives but harmless to others.” (imdb.com) Essentially an untraceable method to kill specific people, or groups with certain ancestry, or any target you wanted. So maybe not something you’d want the Chinese to have?

  15. Rusty Trawler says:

    If you were in the service, your DNA was collected and if you were ever arrested it too was collected. Who knows where else it’s been collected?

    • dang says:

      Correct me if I’m wrong but the DNA information that was collected in one case as a condition of employment and in the other case by force of law. Currently, the responsibility for privacy of those samples has been assigned to the integrity of the state.

      Not accessible without a court order.

  16. viscacha says:

    These genetic tests don’t go back very far. 200-300 years – not very interesting. If they could go back 60,000 years – I’d pay for that (see: world map early human migration). What I’d like to know is if I’m related to the creator of stadel cave lion man (bbc – living with the gods – beginnings of belief).

    • Escierto says:

      Actually they go further back than that. I was recently corresponding with a very distant cousin in England. We share an ancestor who was born in 1540.

  17. qt says:

    Just change their name to 23andAI … problem solved!

    /S

  18. sooperedd says:

    I think maybe someday I will run into a clone of myself.
    I’m wondering how I would handle that?

  19. Imposter says:

    I recall reading Terms & Conditions for an innocuous little device to alert your smart phone about the tire pressures on your vehicle. In those terms they were given permission to access literally anything contained on your smart phone. Further, that data became the property of the “company”. And that should the company be sold, that data was their asset and could be sold with the company.
    Wonder what 23&Me’s T&C say?

    • David in Texas says:

      All your base are belong to us

      (those around in the 90s will understand)

    • dang says:

      Well said. That is the question of law whether the agreement to the terms of a commercial contract is actually a contract by the terms of the common law. I don’t think it is.

  20. Young says:

    Just like the saying, if you want to know the price, you can not afford it,

    If you wanted to read T&C, you shouldn’t use the service/product, etc.

  21. Nick Kelly says:

    A buddy had his done and it came back with a tad of Neanderthal.
    I told him we can’t be friends anymore.
    Even Bog Irish has to draw a line somewhere.

    • Nick Kelly says:

      I just can’t believe being mad at yr sister cuz she got hers done.

      • dang says:

        If you are talking to me, I’m not mad at my sister, one of my most favorite people, I love her, something that an AI model has no capacity.

        Nonetheless, my DNA has been recorded, against my will.

    • Nick Kelly says:

      And remember, even paranoids can have enemies.

    • Nick Kelly says:

      No D, I’m thinking of one who said this above: ‘I was more than a little upset when my sister gave them her genetic information…’

  22. old ghost says:

    As an elderly ordinary commoner, I don’t see what all the hub bub is about.

    I have read that anyone with $25 can buy your social security number. If you are worried about identity theft, go and freeze your credit rating (it is free). Then there is no need to worry about identity theft, unless maybe you are a chronic debtor—then everyone wants your number (if they don’t already have it).

    To freeze your credit, which is also known as a security freeze, you need to contact each of the three major credit bureaus (Equifax, Experian, and TransUnion) directly, either online, by phone, or by mail, to request a freeze on your credit report.

    • Matt B says:

      If I remember right Wolf was making a big thing about this years ago after the Experian hack. I’ve had all my credit frozen since then. It’s pretty easy to do online but you have to make 3 more accounts. If you need to apply for anything you log into all 3 and set a time-limited unfreeze. Pretty easy and I rarely get unsolicited credit card offers now.

    • dang says:

      Like you, I am an ordinary commoner.

      You seem to be oblivious to the scale of data collection and retention the bastards brought back from China and hope to establish on the battered and bruised American workforce.

      Babies being judged at birth and their lives being tracked, recorded forever, in data centers. My grandchildren deserve the freedoms I enjoyed growing up and it doesn’t include a DOGE douche passing judgement.

      • old ghost says:

        FYI DANG. Your credit card company, and the government, likely already know more about you than you know about yourself.

        I have read that parthenogenesis is already here for mice. Really creepy stuff. Won’t be long and it will be here for humans. I can already see the elite “genius” Billionaires lining up for it. Especially the DOGE crowd.

  23. AverageCommenter says:

    23andme already sold all the DNA files to the FBI years ago. So if you participated in this, your DNA is now on file alongside every convict in America who has been to a state Dept of Corrections facility. Being a person who may have never even been arrested but your DNA is in the federal databases gotta suck when your only goal was to find out what percentage of Irish or Bulgarian blood is flowing through you veins

    • dang says:

      Which is why the commercial model that is based on the collection, retention, and utilization of personal data without an explicit valid certificate agreeing to the exploitation that the commercial entity plans, is defective. On it’s face.

  24. ChrisFromGA says:

    “exiting leases”

    More pain for the office CRE market!

  25. Erik says:

    Wait til Enron Junior, Palantir hits the skids. That’s a SPAC masterpiece imo

  26. whatever says:

    Remember: you really aren’t that important. If you provide your DNA, fine, and if you prefer not to fine, but Wolf is being rather sanctimonious about it.

    In the end most data is important only in the aggregate. If you have a serial killer in your tree would be the exception, but I would think finding that out is okay.

    • Wolf Richter says:

      Wait till you cannot get the job you want because of some data on you personally, or till you have to pay twice the insurance premium because of some data on you personally, or that you get sent to secondary inspection every time you cross the US border because of same data on you personally that put you on a list. Data is collected on you PERSONALLY by data brokers and is sold as data about you personally and is used as such. I don’t think you understand how this works. Can you escape that? No, not all of it. But some of it. And then what I’m trying to do is hide behind the low hanging fruit, like you. SO thank you and all folks like you!

    • rojogrande says:

      The insurance issue regarding genetic data is real, and it’s not just health insurance, but also life insurance. My wife has genetic mutations on both sides of her family, one of which eventually caused the passing of her father, and she’s been very circumspect about any genetic testing. Basically, if there’s no known treatment (as in her father’s case) she declined being tested and we’ll see if symptoms develop. In her mother’s case she could take action and was tested but fortunately was negative. For research purposes genetic data may be useful in aggregate, but there are still real implications on a personal level if insurance companies have access to this data.

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