With IPO hype blowing like a maxed-out hairdryer into my face, I Googled … Friendster—the shining star of social networking that everyone had drooled over. Turns out, in 2009, Friendster was bought for a pittance by MOL Global, a Malaysian company. In 2011, it discontinued social networking activities and rebranded itself as a gaming site. But there is one valuable asset it still has: user information.
A dream—or nightmare—yields to scientific progress: quantitative models recreate thoughts, and brain signals control mechanical devices. Yet, the brain is an unreliable organ that makes up for shortcomings in data with profuse creativity. It’s going to be a wild ride. And Google and Facebook will have a field day.